Facebook Is Launching A New Dating Feature Called "Sit On My Face-book"
NY Post - With everything Facebook knows about its users, it makes perfect sense for it to play Cupid.
The company knows where you live, what you look like, what your interests are, everyone you socialize with and much more. So in many ways, it makes sense that the social media giant would eventually move in the direction of offering a matchmaking service.
Facebook announced its new dating product back in May at its F8 conference, causing shares in Tinder’s parent company — Match Group — to drop by 20 percent.
We’ve got our first glimpse of what Facebook Dating will look like after mobile code researcher Jane Manchun Wong shared images of the signup pages on social media over the weekend.
Instead of being a stand-alone app to directly compete with Tinder like many predicted, Facebook’s foray into offering a dating service will be an added feature to appear alongside other Facebook categories like Marketplace.
The design looks more like a traditional dating website rather than a place to swipe through hundreds of potential romances. The company looks to be going for a more mature vibe, designed to cater to those looking for a more serious relationship rather than a quick hookup.
If you opt in to Facebook Dating you’ll be able to browse potential matches based on all the info Facebook knows about you.
Once you activate it, only other people who have also turned it on will be able to see you in the pool of potential partners and anything that goes on inside Dating won’t be shared on your news feed so you can go about firing off your best pickup lines without fear.
This is both a great and weird move for Facebook, but I love it. They have all of our information. Nobody knows more about us than Facebook. So why not use that power for good and find everyone a match? It’s like that episode of Black Mirror where it goes through simulations to find the perfect match. That’s pretty much what Facebook is going to do, and that’s why it’s so great, because they are straight up admitting that they have all our info stored. Not even trying to pretend that they don’t. And honestly, who cares? If you don’t want these mega-corporations having all your info, just move to an igloo in Alaska (they live in igloos in Alaska and you can’t convince me otherwise).
The weird move part of this is that it’s not an app. That it’s built into the Facebook platform. I guess it’s because they want it to be classier than just swiping right to find someone to stick your meat into that night, but at the end of the day, that’s all people really want to do. Meat sticking first, worry about the relationship part later.
I imagine this will be successful for Facebook, especially because of the number of young professionals 28-35 that grew up using Facebook. I don’t think the younger generation uses it, but my generation and older certainly does. Shit, maybe your Aunt Maggie who posts all her pumpkin pie recipes will find your new uncle using Sit On My Face-book. While I don’t think it will replace apps like Tinder or Bumble or Hinge or what have you, SOMFB is promising for sure.
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PS: I don’t think they are actually calling it Sit On My Face-book, but they definitely should. I won’t call it anything else. H/t to Trent for the name. Genius.